Creative Work
Creative Direction, Strategy, and Content Creation
Bowery Farming
Social & Broadcast Campaign Strategy
Creative Directed the first broadcast campaign for the largest indoor farming company in the country, in addition to overseeing ongoing social content. The project embedded key tenants of Bowery’s social and environmental values into direct-to-consumer marketing.
MongoDB Atlas
Product marketing with real code and a hint of Rick & Morty. Creative Direction for two simultaneous campaigns showcasing the flexibility and automation within MongoDB Atlas, the most innovative fully-managed database-as-a-service for modern apps.
KLM - It’s an airline.
Digital Campaign To engage North American and European audiences and clarify exactly what KLM is, I directed and led creative for this video campaign starring comedy veteran Ken Marino. The New York Times, CNN, and AdWeek celebrated the work for its profound simplicity.
2 Chainz x VICELAND
Music Video
Co-wrote and produced this music video for the TV series Most Expensivest on VICELAND starring the rapper 2 Chainz. The piece was created to comedically teach viewers about the food chain. Upon going live, the video earned hundreds of thousands of organic views within several days.
Quibi/Royalties - Guided Meditation
Wrote, directed, and sound designed this comedic guided meditation in collaboration with actor and musician Darren Criss. The piece coincided with the release of the comedic TV series “Royalties” on Quibi. The video was part of a multi-platform campaign across YouTube, Instagram, and Facebook.
YouTube x Queen
Global Collaboration Digital Campaign
Creative Direction for a global campaign empowering more than 10,000 fan submissions across 120 countries to be part of 3 brand new, user generated music videos for the classic Queen hits “We Are The Champions” “Don’t Stop Me Now” and “A Kind of Magic.”
This is the most joyful project I’ve ever gotten to work on.