MongoDB

Creative Direction for a series of hybrid B2B/B2C direct response ads.

The campaign targeted software developers and database administrators. The spots utilized settings that were familiar to the target audience to encourage brand awareness (Rick & Morty-style animation and command line interface), while focusing on product benefits to drive conversion.

They highlighted MongoDB Atlas’ automation and flexibility, specifically language choice, as key to its position as the most innovative (and efficient) database-as-a-service on the market.