The Work
Internal Changemaking
A story could inspire a CEO to invest billions into a new market, or convince senior leadership to reevaluate their supply chain. Those board room decisions are what make the world’s largest companies slash emissions, lower the costs of sustainable products, or update their operations to protect the health of people and the planet.
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80% of internet traffic runs through one company's infrastructure. Adam led the branding, narrative, and organizational structure for their sustainability strategy. As a result, their leadership approved the revised program, including long-term emissions cuts, circularity for 100% of their packaging, and continuing $100M in climate solution investments.
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Adam provided language for communications guidance on dissolving fossil fuel partnerships for one of the world's largest conservation nonprofits. As a result, 6,500 employees now have methodologies for ending these relationships and reducing the chance for greenwashing.
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On behalf of The Good Food Institute, Adam worked with researchers across 5 countries to determine the most desirable messaging and nomenclature for egg and dairy products produced by precision fermentation. This language guidance will be used as a communications standard for an industry expected to reach $45B over the next decade.
Campaigns and Content
Forager - VR Experience
Branding, Creative, and VR Screenwriting
Co-wrote the VR experience, and led the branding, website, and social content strategy for Forager: a multi-scensory, virtual reality experience where you become part of the mushroom lifecycle.
FreshPaper
Copywriting, Brand Voice
Helping build the new voice and copy for FreshPaper’s brand refresh and packaging (with astonishing results).
Our Human Moment
Creative Direction, Report Writing, Film Direction
Creative Directed Accenture’s research report and film revealing a new challenge: Stop trying to make humans more “sustainable,” and start trying to make sustainability more human.
Stripe
Creative Direction, Copywriting
Wrote and Creative Directed the film that introduced Frontier, the funding mechanism led by Stripe to raise almost $1B for permanent carbon removal.
Monday.com
Associate Creative Direction, Copywriting
Scriptwriting and brand architecture for Monday.com’s first Big Game campaign.
Bowery Farming
Social & Broadcast Campaign Strategy
Creative Directed the first broadcast campaign and paid social strategy for one of the largest indoor farming companies in America.
Rockefeller Foundation
Impact Report Writer, Voice Rebrand
Report Writing and Brand Refresh for the Foundation’s new style of impact reporting, leading to record-setting levels of engagement with the report around the world.
MongoDB Atlas
Creative Direction
Led two simultaneous campaigns showcasing the flexibility and automation within MongoDB Atlas, the most innovative fully-managed database-as-a-service for modern apps.
KLM - It’s an airline.
Commercial Direction, Creative Direction
To engage North American and European audiences and clarify exactly what KLM is, I directed and led creative for this video campaign starring comedy veteran Ken Marino. The New York Times, CNN, and AdWeek celebrated the work for its “profound simplicity.”
2 Chainz x VICELAND
Music Video Writing, Producing, Directing
Co-wrote and produced this music video for the TV series Most Expensivest on VICELAND starring the rapper 2 Chainz. The piece was created to comedically teach viewers about the food chain. It earned almost 100,000 organic views overnight.
YouTube x Queen
Creative Direction
Co-led the creative for a global campaign empowering more than 10,000 fan submissions across 120 countries to be part of 3 brand new, user generated music videos for the classic Queen hits “We Are The Champions” “Don’t Stop Me Now” and “A Kind of Magic.”