The Rockefeller Foundation

After the height of COVID, The Rockefeller Foundation wanted to more than reflect on the 2020-2022 period with a new approach to impact reporting. The results were record-breaking. In the first three months after publishing the impact report, it received 353,737 views, the full report or individual chapters were downloaded 11,000 times, and those individual chapters received almost 400,000 engagements.

Beyond writing the report itself, other work included:

• Guiding marketing and program leaders on a brand voice journey

• Building a communications strategy for the Foundation’s operational shift towards climate action

• Engaging the executive suite to support a public display of humility and self-reflection

• Working with both impact analysts and Foundation staff to establish a new methodology for evidence gathering, participant interviews, and reporting at large

You can explore an overview of the full report here.
Bonus: It was nominated for a Shorty Award - Insights & Trends