YouTube x Queen

Creative Director of the You Are The Champions campaign. Coinciding with the celebration of Bohemian Rhapsody’s one billion streams, the three videos of the campaign invited Queen fans to help re-create their favorite hits with music, dance, or visual art.

 
 

Bohemian Rhapsody

Working alongside mashup artist DJ Earworm, we selected takes from 5,491 musicians to build a completely fan-recorded arrangement of Bohemian Rhapsody.

Don’t Stop Me Now

Choreographed by Polly Bennett, the movement director of the Bohemian Rhapsody film, over 1800 dancers submitted their moves to help celebrate this joyful ode to one of Queen’s most beloved tracks.

 
 

A Kind of Magic

More than 2,700 Queen fans illustrated words and phrases from the song lyrics to stitch together a truly unique lyric video.