Accenture: Our Human Moment
Phase I: A research report, a film, a countdown clock, social strategy, co-writing a CES keynote speech, and giving a talk at Sustainable Brands.
In the newly released Phase II, the research provides persona archetypes for companies to build for and engage as they generate sustainable product offerings and marketing.
The Film
To introduce clients to the research, we started with a 2-minute film. And we keep it human.
The Report and Beyond
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The Research Report
Our Human Moment urges organizations rethink how they define “sustainability.” It captures a revolutionary insight: It is a Relevancy Gap, not an Intention-Action Gap, that may prevent sustainable consumption and lifestyle choices. The report reveals that human values are the primary driver of sustainable outcomes — not traditional purchase incentives.
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The Countdown Clock
Debuted at Davos, the Countdown Clock reminds users how many working days are left until emissions must drop. The clock can be embedded into email signatues, PowerPoint decks, social posts, and was piloted as a MacOS app.
